Key Highlights
- Tilray Brands’ 10 Barrel Brewing became the Portland Trail Blazers’ first official canned cocktail partner.
- 10 Barrel, Widmer Brothers and Hop Valley were named the team’s official craft beer partners.
- The brands will expand Oregon craft beverage offerings at Moda Center and in the Rip City Bar Network.
Tilray Brands Inc. (NASDAQ: TLRY and TSX: TLRY) said its beverage subsidiaries 10 Barrel Brewing, Widmer Brothers Brewing and Hop Valley Brewing have expanded their partnership with the Portland Trail Blazers, including a new designation for 10 Barrel as the team’s first official canned cocktail partner.
Under the agreement, the three Oregon brands were also named the Trail Blazers’ official craft beer partners, with the company describing the deal as an expansion of local craft beverage options available to fans at Moda Center and through the team’s broader bar network.
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Tilray said fans at Moda Center will see an expanded lineup of local craft beverages. The company said Schonely’s Taproom will become Schonely’s Oregon Beer Hall, and a new Pub Beer “Cheap Fun” bar will replace the former Low Bar on the 300-level concourse. The arena already features the Hop Valley Hop Box, according to the release.
The partnership also extends beyond the arena through the Rip City Bar Network, where 10 Barrel, Widmer Brothers and Hop Valley will serve as official craft beer partners. Tilray said 10 Barrel’s Portland pub will host official watch parties and appearances by Trail Blazers team entertainment.
The company said the agreement continues Hop Valley’s existing Trail Blazers sponsorship and brings back 10 Barrel and Widmer Brothers as part of a broader Oregon craft beverage platform. Tilray also said additional activations are planned during the season, including custom merchandise, sweepstakes and other promotions.
The original press release is available on stockhouse.com
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