- DGTL Holdings’ (DGTL) wholly owned subsidiary Engagement Labs, has secured four new PaaS (Platform-as-a-Service) contracts from two global CPG conglomerates
- The combined deals are valued at more than $180,000
- The consumer packaged goods sector continues to be a strong market and area of growth for Engagement Labs and its flagship social intelligence and analytics platform, TotalSocial
- DGTL Holdings is disruptive digital media and advertising technology company, powered by artificial intelligence
- DGTL Holdings Inc. (DGTL) is up 4.35 per cent, trading at C$0.12 per share at 2:05 pm ET
DGTL Holdings’ (DGTL) subsidiary Engagement Labs has secured four new PaaS (Platform-as-a-Service) contracts from two global CPG conglomerates.
The deals are valued at more than $180,000. Engagement Labs’ TotalSocial will measure the effectiveness of digital advertising and sports marketing sponsorships activated during North America’s top broadcasted sporting event.
These new TotalSocial PaaS agreements include:
- An NYSE listed CPG conglomerate with a current market capital of $360 billion. This allows the global conglomerate to pilot the TotalSocial PaaS to analyze impact of digital advertising and sponsorships for its flagship personal care products (new client)
- Three of America’s best-selling RTE snack brands leveraging TotalSocial for sponsorship evaluation and measurement of brand amplification of both online and offline consumer discussions pre and post campaigns (existing client)
The consumer packaged goods sector continues to be a strong market and area of growth for Engagement Labs and its flagship social intelligence and analytics platform, TotalSocial.
TotalSocial is a robust social data analytics PaaS (Platform-as-a-Service). It specializes in analyzing, measuring and scoring the effectiveness of media spend. The platform empowers brands to find new ways to connect more effectively with targeted consumers.
DGTL Holdings is disruptive digital media and advertising technology company, powered by artificial intelligence. It specializes in accelerating fully commercialized enterprise level SaaS (software-as-a service) companies entering a rapid growth lifecycle stage within the sectors of social, mobile, gaming and streaming.
DGTL Holdings Inc. (DGTL) is up 4.35 per cent, trading at C$0.12 per share at 2:05 pm ET.
