BMO expands soccer, MLS partnerships with LAFC jersey deal

BMO (TSX:BMO; NYSE:BMO) and Los Angeles Football Club expanded their partnership by adding BMO as the club's "official jersey sponsor."

OverActive Media announces entry into Overwatch Champions Series

OverActive Media Corp. (TSXV:OAM) announced its entry into the Overwatch Champions Series for the 2024 season.
RBC Olympians Penny Oleksiak, Sarah Nurse, Pierce LePage

54 Canadian athletes to get funding from RBC Olympians program

Fifty-four Canadian athletes will receive funding and support from the Royal Bank of Canada (TSX:RY) through its RBC Olympians program.

NorthStar Gaming to launch betting platform across Canada

NorthStar Gaming (TSXV:BET) will launch its platform across Canada after first launching in Ontario.
Gradey Dick GURU

Raptors rookie Gradey Dick joins GURU Organic Energy as ambassador

GURU Organic Energy (TSX: GURU) is partnering with Gradey Dick in a deal where Toronto Raptors rookie becomes a brand ambassador and investor.
Conor Bedard, Sherwood Hockey

NHL top pick Connor Bedard signs deal with Sherwood Hockey

Top NHL prospect Connor Bedard has signed an official partnership with Canadian Tire's equipment brand division Sherwood Hockey.
Canadian Women's National Team locker room

Telus partners with Canada Soccer ahead of Women’s World Cup

A day before the FIFA Women's World Cup begins, Telus (TSX:T, NYSE:TU) announces a partnership with Canada Soccer that includes gender equity initiatives.

ReCreate is official CBD of PLL in Charlotte’s Web’s latest sports deal

Charlotte's Web Holding's (TSX:CWEB) lifestyle and botanical wellness brand ReCreate has been named the official CBD...
Christine Sinclair

Soccer great Christine Sinclair signs partnership with CIBC

Canadian soccer great Christine Sinclair has signed on to be an ambassador for CIBC The bank's...
BMO Field in Toronto

BMO named Official Supporter of FIFA Women’s World Cup 2023

BMO (TSX:BMO) was named as an Official Supporter of the FIFA Women's World Cup 2023 in...
The Market Online Video

Business of Sports: Project 8 announces plans for Canada’s first women’s professional soccer league

This week, The Market Herald’s Business of Sports discusses the launch of the first-ever Women’s Professional Soccer...
The Market Online Video

Business of Sports: Canadian Soccer Jerseys

The Market Herald's Business of Sports discusses how the Canadian men's soccer team was the only...
The Market Online Video

Business of Sports: The 2022 Qatar World Cup

The Market Herald's first Business of Sports segment focuses on the 2022 World Cup in QatarThis...