- QYOU Media (QYOU) has officially launched Q Data as a companywide initiative
- Q Data leverages data-driven technology to improve the accuracy and effectiveness of advertising and programming
- QYOU has partnered with next-generation data analysis platform, StarLifter in pursuit of these goals
- The company has promoted longtime Vice President of Product, Jace Sparks, to the newly created role of Chief Product Officer to lead this new unit within QYOU Media
- QYOU Media is one of the fastest growing creator-media companies, operating in India and the United States
- QYOU Media Inc. (QYOU) is up 2.33 per cent, trading at C$0.22 per share at 3:02 pm ET
QYOU Media (QYOU) has launched Q Data as a companywide initiative.
Q Data leverages the use of data-driven technology to improve the accuracy and effectiveness of advertising and programming.
Q Data will provide actionable information to move decision-making into a data-driven process. It will increase the value of advertising slots and more accurately inform content and programming decision-making across all QYOU Media business units, including The Q India, Chtrbox and QYOU USA.
The company currently amasses hundreds of thousands of rows of data. It will be parsed and organized into usable, actionable information to increase revenue across all divisions.
QYOU has partnered with the next-generation data analysis platform, StarLifter, to pursue these goals. StarLifter has a robust yet easy-to-use analytics toolset. It is a cloud-based data analysis platform with a low-code, no-code approach that makes complex data transformation and analytics approachable for business users of all technical backgrounds.
To lead this new unit within QYOU Media, the company has promoted longtime Vice President of Product Jace Sparks to the newly created role of Chief Product Officer. Sparks will be responsible for aligning the overall data collection and usability functions to align with the product needs of the various business units. The overriding goal is to increase predictable content effectiveness and monetization potential.
QYOU Media is one of the fastest growing creator-media companies, operating in India and the United States. It produces, distributes and monetizes content created by social media influencers and digital content stars.
QYOU Media Inc. (QYOU) is up 2.33 per cent, trading at C$0.22 per share at 3:02 pm ET.
