- BrandPilot AI (CSE:BPAI) has signed a deal with a top US streaming platform to recover wasted advertising spend across select digital campaigns
- BrandPilot AI is a performance marketing company based in Toronto with a growing technology portfolio
- The micro-cap AI stock last traded at C$0.015 and has given back 50 per cent year-over-year
BrandPilot AI (CSE:BPAI) has signed a deal with a top US streaming platform to recover wasted advertising spend across select digital campaigns.
To this end, BrandPilot will deploy in-house technology designed to increase the efficiency and transparency of automated advertising campaigns while reducing costs, enabling the client to redirect funds with a clearer understanding of its target audiences.
According to the Association of National Advertisers, programmatic advertising campaigns must contend with up to one-third of spend being displaced by fraud, waste and abusive practices, creating a robust opportunity for companies like BrandPilot to make sure messaging stays on course.
Leadership commentary
“Our performance-based marketing efforts are starting to create greater traction with enterprise level advertisers,” Brandon Mina, chief executive officer of BrandPilot AI, said in Tuesday’s news release. “We will be assisting the streaming platform by reducing advertising spend and improving campaign performance. We believe this reflects growing interest from enterprise advertisers in performance-based advertising optimization solutions.”
About BrandPilot AI
BrandPilot is a performance marketing technology company based in Toronto. The company’s portfolio includes AdAi by Revvim, which eliminates cannibalistic branded search spend, ClickRadar, which compiles bot-detection reports to reclaim refunds associated with invalid traffic, and SearchIQ, which allows brands to measure and optimize their presence across generative AI search platforms.
BrandPilot AI stock (CSE:BPAI) last traded at C$0.015 and has given back 50 per cent year-over-year.
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