• This week, The Market Herald’s Business of Sports discusses the launch of the first-ever Women’s Professional Soccer League in Canada
  • Project 8 has announced its plans to launch a professional women’s soccer league in Canada
  • Whitecaps FC and Calgary Foothills Soccer Club are the two confirmed teams so far, with six more teams to be confirmed
  • CIBC and Air Canada are now on board as major sponsors, and the league is set to start in 2025
  • Coreena Robertson was joined by Olympic Bronze Medalist and CEO of Project 8 – Diana Matheson, and her business partner and COO of Project 8 – Thomas Gilbert – to discuss plans for finding these new teams as well as the financial and sponsorship aspects of the league

This week, The Market Herald’s Business of Sports discusses the launch of the first-ever Women’s Professional Soccer League in Canada.

Learn more about Project 8

Led by Canadian soccer hero Diana Matheson and business partner Thomas Gilbert, Project 8 has announced its plans to launch a professional women’s soccer league in Canada.

The Vancouver Whitecaps and Calgary Foothills have been confirmed as the first two of the league’s founding eight teams, with six more to be confirmed in 2023.

With two major sponsors, CIBC and Air Canada, now on board, the league is set to start in 2025.

Matheson and Gilbert are hoping to make this a cross-country league and are actively engaging with markets throughout Canada to get the next six new teams.

Coreena Robertson was joined by Olympic Bronze Medalist and CEO of Project 8 – Diana Matheson, and her business partner and COO of Project 8 – Thomas Gilbert – to discuss plans for finding these new teams and the financial and sponsorship aspects of the league.


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