Growth, growth, and more growth. To say Generative AI is still riding an upward trajectory is an understatement. With the ability to add to the creative landscape or to alleviate some work tasks, the movement has been monumental, with no signs of stopping anytime soon.
In 2025, market projections indicate an increase from around US$71 billion to US$890 billion by 2032. That’s a compound annual growth rate of around 40 per cent for that period.
This article is a journalistic opinion piece that has been written based on independent research. It is intended to inform investors and should not be taken as a recommendation or financial advice.
Such growth has been forecast for the integration of Gen AI into Microsoft (NASDAQ:MSFT) Copilot and Adobe (NASDAQ:ADBE) Firefly, among others. With that said, let’s delve into the major players who have been at the forefront of this landscape, providing a brief overview of their background and the growth they have experienced.
Anthropic
Founded by siblings Dario and Daniela Amodei, Dario serves as the CEO, while his sister, Daniela, is the President. Anthropic has several notable points, one of which is its corporate structure. It is a public benefit corporation seeking to balance profit with a social mission, prioritizing human well-being and mitigating the risks associated with increasingly powerful AI.
The companies’ major investors are among some familiar names. To date, Amazon has invested billions and holds a minority ownership stake, while Alphabet has also invested, owning a significant stake.
Google (NASDAQ:GOOG), of course, is in the game with its tool, Gemini, formerly known as Bard. According to various online sources, the name was a strategic shift. Also, Bard symbolized a single AI chatbot, whereas Gemini is more versatile, integrating the software across many Google services, such as Gmail.
With the name change aside, the system continues to see rapid improvements and updates. There has been mixed feedback from users, but, not surprisingly, Google has taken note, with more than 450 million monthly users.
Experiencing its own challenges and drawbacks, Google, which Alphabet owns, is still up more than 64 per cent in the past six months and is sitting at US$267.93 on the day.
Open AI
Finally, the well-known OpenAI ChatGPT. Developed in 2015 by Sam Altman and Elon Musk, among others. Information is gathered from Wikipedia, books, news articles, and scientific journals.
The latest version of ChatGPT, GPT-5, hit the web in August of this year, and already murmurs about what to expect from GPT-6 are circulating. Features such as ‘memory,’ according to Sam Altman, will be among the changes that make the system adapt to personal preferences.
At the beginning of the month, the company was valued at US$500 billion. Also making waves was news of the stock selling around US$6.5 billion worth of its shares. Shares sold to a group of investors include Thrive Capital, SoftBank, Dragoneer Investment Group, Abu Dhabi’s MGX, and T. Rowe Price.
With the ability to replicate human creativity, there have been ongoing concerns. Some industries—healthcare, writers, authors, translators, journalists, and historians—have voiced ongoing objections to the incorporation of generative AI, arguing that it has the potential to replace human workflows.
Time will tell whether growth will continue in its current form and if generative AI will be the beacon of light these companies hope for, or a more nefarious outcome will take place. Perhaps at the end of the day, investing in such technologies and financial gains may not align with one’s moral compass.
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