- Paramount (NASDAQ:PSKY) has named Media Pulse, a Blue Ant Media (TSX:BAMI) company, as the exclusive direct sales and programmatic partner for its ad inventory in Canada, covering both Paramount+ and Pluto TV
- Blue Ant Media is a streaming, production studio, advertising sales and rights-management business
- Blue Ant Media stock has given back 15.88 per cent year-over-year
Paramount (NASDAQ:PSKY) has named Media Pulse, a Blue Ant Media (TSX:BAMI) company, as the exclusive direct sales and programmatic partner for its ad inventory in Canada, covering both subscription video-on-demand platform Paramount+ and free streaming service Pluto TV.
Media Pulse will be tasked with offering and executing on ad placements across Canadian inventory, with opportunities spanning show, channel and category sponsorships, as well as co-branded campaigns and custom interactive ads, all while deploying the latest in advanced targeting technology.
Paramount+ features Hollywood blockbusters, original series such as The Madison, Landman, MobLand and Canada Shore, and iconic brands including CBS News, MTV and Nickelodeon. Pluto TV, for its part, offers more than 200 channels and 20,000 hours of content, including thousands of hit movies and television series.
The news follows the release of Blue Ant Media’s Q2 2026 financial results, highlighted by a robust ramp up in revenue to C$70 million, up from C$38.4 million year-over-year, supported by stable adjusted EBITDA of C$3.8 million, down from C$4.1 million year-over-year, reflecting a trio of recently completed acquisitions.
Leadership commentary
“This exclusive partnership with Pluto TV and Paramount+ in Canada is an exciting addition to our roster of premium partners, allowing us to further elevate the CTV experience and offer brands the opportunity to follow the viewer to a powerhouse of must-watch content,” Deborah Gurofsky, senior vice president and managing director of Media Pulse, said in Monday’s news release. “This collaboration gives brands direct, streamlined access to a ‘Mountain of Entertainment’ that spans every genre and reaches engaged audiences across the country.”
“This expanded partnership with Media Pulse reflects our commitment to growing Paramount’s streaming business in Canada and our confidence in the market,” added Lee Sears, president of international market advertising sales at Paramount. “Just as importantly, partnering with a Canadian sales organization gives advertisers a locally aligned option, reinforcing Paramount as a platform that aligns global scale with strong Canadian market access.”
About Blue Ant Media
Blue Ant Media is a streaming, production studio, advertising sales and rights-management business. Its free-streaming and pay TV channel portfolio includes Love Nature, Cottage Life, Smithsonian Channel Canada, BBC Earth Canada, HauntTV, Homeful and Love Pets, as well as the subscription streaming service MagellanTV.
Blue Ant Media stock (TSX:BAMI) opened with a gain of 6.08 per cent trading at C$7.15. The stock has given back 15.88 per cent year-over-year.
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