- Planet 13 Holdings (CSE:PLTH), a vertically-integrated multi-state U.S. cannabis stock, has signed partnership deals to co-brand, package and produce cannabis products with multi-platinum hip-hop artist Future, boxing champion Mike Tyson and legendary wrestler Ric Flair
- Planet 13 operates award-winning cannabis cultivation, production and dispensary operations across California, Nevada, Illinois and Florida
- The cannabis stock has given back 46.94 per cent year-over-year and 73.74 per cent since 2020
Planet 13 Holdings (CSE:PLTH), a vertically-integrated multi-state U.S. cannabis stock, has signed partnership deals to co-brand, package and produce cannabis products with multi-platinum hip-hop artist Future, boxing champion Mike Tyson and legendary wrestler Ric Flair.
The deals will see the company manufacture and distribute a range of cannabis products under the Tyson 2.0, Ric Flair Drip and Evol by Future brands, with eyes on optimizing their quality, consistency and market awareness.
According to Wednesday’s news release, “Mike Tyson’s Tyson 2.0 brand has been widely recognized for its premium cannabis products tailored for connoisseurs and enthusiasts alike. Ric Flair’s Ric Flair Drip line embodies the energy and charisma of the WWE Hall of Famer, while Future’s Evol brand reflects his cutting-edge influence on music and culture.”
The news follows launches with Tyson Ranch and Khalifa Kush, further establishing Planet 13 as a platform for celebrities and top athletes to participate in the cannabis space.
Leadership insights
“We are excited to continue to expand our celebrity-based universe, bringing the biggest names in entertainment and sports to life through top-tier cannabis products,” Lee Fraser, chief administrative officer at Planet 13 Holdings, said in a statement. “These partnerships highlight Planet 13’s dedication to being at the zeitgeist of global trends and the true crossroads of fashion, art, culture and cannabis. We look forward to introducing these premium products first in Nevada and then expanding across all our markets.”
About Planet 13
Planet 13 operates award-winning cannabis cultivation, production and dispensary operations across California, Nevada, Illinois and Florida.
Planet 13 stock (CSE:PLTH) is unchanged trading at C$0.52 per share as of 9:49 am ET. The stock has given back 46.94 per cent year-over-year and 73.74 per cent since 2020.
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(Top photo of Mike Tyson: Tyson 2.0)
