- GURU Organic Energy Corp. (TSX:GURU) has partnered with Toronto Raptors rookie Gradey Dick to become a brand ambassador for the beverage company
- Dick also acquired shares in the company and will receive options in GURU as part of the deal.
- The Raptors selected Dick in the first round of the NBA draft, 13th overall
- Shares of Guru were trading at C$2.20, up 1.85 per cent, as of 11:40 am Wednesday
GURU Organic Energy Corp. (TSX:GURU) has announced that it has partnered with Toronto Raptors rookie Gradey Dick to become a brand ambassador for the company.
This strategic collaboration is GURU’s first with a professional basketball athlete. Dick, the team’s first-round pick in the 2023 NBA draft, also acquired shares in the company and will receive options in GURU as part of the deal.
“When the opportunity to partner with GURU was presented, I knew right away that it was a good fit, because not only does the product bring great clean energy, but the team embodies the positive ‘Feel Good Energy’ that I try to live my life with,” Dick, 19, said in a statement. “Partnering with a company like GURU whose natural ingredients, sustainable practices, and the team’s high-energy culture reflect the same values as my own made sense. I’m looking forward to learning more about the beverage industry and helping the company grow across the board.”
The Toronto Raptors’ newest guard, who was drafted 13th overall after playing one season with the University of Kansas Jayhawks, has captured attention with a spirited personality that has made him one of the most followed young players in the NBA.
In addition to helping promote the brand, GURU will also leverage 6-foot-8 Gradey Dick’s production company to create content, and they will jointly curate community efforts across Canada.
“We wanted to collaborate with a professional athlete that embodied the company’s ‘Feel Good Energy’ sentiment and we found the perfect fit with Gradey,” Carl Goyette, president and CEO of GURU, said in a statement. “GURU will be the perfect addition to Gradey’s highly demanding lifestyle, providing him with the good energy he’ll need to thrive as one of the most talked about NBA rookie players this season. Together, we are working to develop a series of events and activations for fans across Canada. With Gradey on board as brand ambassador, we are confident that our company’s future will be even more dynamic and prosperous, as we continue our commitment to delivering excellence to our customers and stakeholders.”
This Gradey Dick energy drink partnership also represents GURU’s commitment towards promoting basketball in Canada. The company has been a sponsor of the Canadian Elite Basketball League (CEBL) for the past two years.
GURU Organic Energy Corp. beverage company launched the world’s first natural, plant-based energy drink in 1999. The company markets organic energy drinks in Canada and the United States through an estimated distribution network of more than 25,000 points of sale, and through www.guruenergy.com and Amazon. GURU has built a brand with a clean list of organic ingredients, including natural caffeine, with zero sucralose and zero aspartame, which offer consumers “Feel Good Energy” that the company touts as never coming at the expense of their health.
Shares of Guru were trading at C$2.20, up 1.85 per cent, as of 11:40 am Wednesday.
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