- Toronto Ultra has rebranded to Toronto KOI, aligning with OverActive Media’s (TSXV:OAM) global KOI brand to unify its North American and European esports operations
- The rebrand was unveiled at a launch event featuring the 2026 team jersey, a refreshed website, and updated social media channels to reflect the new identity
- New merchandise and in-game content for Call of Duty: Black Ops 7 will roll out later this season, expanding KOI’s presence and fan engagement across North America
- OverActive Media stock (TSXV:OAM) last traded at $0.26
OverActive Media (TSXV:OAM) has officially rebranded its Call of Duty League franchise from Toronto Ultra to Toronto KOI, marking a significant milestone in the company’s strategy to unify its international operations under the globally recognized KOI brand.
The rebrand integrates Toronto into the KOI universe, aligning OverActive’s North American and European esports assets—including KOI, Movistar KOI (MKOI), and now Toronto KOI (TKOI)—into a single, cohesive identity. This move reflects OverActive’s commitment to building a unified global platform that enhances visibility, strengthens partner integration, and connects fans across regions.
Launch event and brand rollout
The rebrand was unveiled at a high-energy Season Launch Party in Toronto, featuring the debut of the 2026 team jersey, new content direction, and a celebration of KOI’s expanding North American community. The event marked the official transition and energized fans, creators, and partners alike.
OverActive also relaunched its website, now reflecting the Toronto KOI branding and serving as a hub for team news, schedules, and storytelling. A revamped online store will soon offer exclusive merchandise, with new apparel and lifestyle collections arriving in December 2025.
All social media channels have transitioned to the KOI branding, blending the organization’s global voice with Toronto-centric narratives. This digital overhaul aims to create a seamless experience for fans and bolster KOI’s international presence.
Competitive outlook
Toronto KOI enters the upcoming Call of Duty: Black Ops 7 season with a strong roster: returning players JoeDeceives, Insight, and CleanX, joined by newcomer ReeaL. The team will also launch in-game Team Packs later this season, allowing fans to represent the new brand within the game itself.
This rebrand follows a broader trend in the Call of Duty League (CDL), where several franchises have adopted new identities. Notably, Atlanta FaZe became FaZe Vegas, Vegas Falcons rebranded to Riyadh Falcons, and ROKKR transitioned to G2 Minnesota.
With KOI consistently ranking among the top five global esports organizations in terms of audience size and engagement, OverActive Media is poised to leverage this reach to drive growth and deepen connections with fans and partners worldwide.
“KOI has always been about connection, about fans, players and communities coming together under one banner. Toronto KOI brings that spirit home and gives it a global stage,” OverActive Media’s CEO, Adam Adamou said in a news release. “This launch marks an important moment in our global strategy. It connects our North American operations with one of the most recognized and influential brands in global esports. Bringing this illustrious brand to the Call of Duty League and to Toronto will benefit everyone, our fans, our players, our partners and the broader esports ecosystem.”
Toronto-based OverActive Media, market capitalization C$39.20 million, is an esports and entertainment company who owns and operates an integrated portfolio of esports teams, as well as audience engagement with operations in Madrid, Spain and Berlin, Germany.
OverActive Media stock (TSXV:OAM) last traded at $0.26 and has risen 4 per cent since the year began.
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