The following is a transcription of the above video, and The Market Herald Canada has edited it for clarity.

Welcome to Wiser Wealth. Recently, I spoke with Howard Katz, managing director at Research Capital Corporation, who is a regular on our Investor Series. We are discussing how to set valuation targets.

TMH: Howard, what factors do you consider when setting a valuation target for an investment in a publicly traded company?

Katz: Well, that’s a great question, Brieanna.

There could be several factors that go into a company valuation analysis. What we look to do first is identify the proper metrics, which to apply to a specific company.

And that has a lot to do with the sector that the company is in. A traditional cash-flowing business will look very different than a mining company or to a growth-orientated technology company. It really depends on the type of company that you’re looking for.

One size does not fit all. I would say at a very high level, what I like to do is first look at the overall industry research, find the applicable multiples to analyze a company, and then do a deeper dive based on the relevant multiples for that specific company.

TMH: Are you able to provide any insights into the specific financial metrics or ratios you might rely on when establishing a valuation target for potential investments?

Katz: You know, I can basically address it at this stage at a relatively high level. If for example, we’re looking at a company that has earnings then I would look at the universe of companies that are like it and see what level of earnings multiples that those companies
may have in comparison to its peer group.

I would look at it a little bit more closely. I should add though, that it doesn’t always mean that just because a company is trading at a discounted multiple to its peer group, there may be a very good reason for that.


The material provided in this article is for information only and should not be treated as investment advice. For full disclaimer information, please click here.

Join the discussion: Find out what everybody’s saying about public companies and hot topics about stocks at Stockhouse’s stock forums and message boards.


More From The Market Online
Microsoft Vancouver office building

Microsoft shares drop as slowing cloud growth overshadows strong earnings

Microsoft (NASDAQ:MSFT) shares fell about 10 per cent after earnings, as investors focused on slowing Azure cloud growth.

OpenText selects global tech leader as new CEO

OpenText (TSX/NASDAQ:OTEX) will appoint IBM veteran Ayman Antoun as board member and chief executive officer on April 20, 2026.

Market Open: Caterpillar Earnings Lift Shares, Big Tech Spending Dominates | Jan 29th

TSX rises as Caterpillar beats earnings and Meta boosts AI spending. Gold tops $5,500, copper surges, and markets digest major tech results.

Amazon shares slip ahead of mass layoffs under accelerated AI push

Amazon (NASDAQ:AMZN) stock dipped after the company announced 16,000 new layoffs, its second major cut in three months.