- BlackBerry Limited (BB) has released enhancements to its partner program helping Managed Security Service Providers (MSSPs) meet market demand
- The new features are meant for the data collecting 24x7x365 Managed Extended Detection and Response (XDR) services
- Managed XDR is an application that optimizes threat detection, investigation, response, and hunting throughout a business’s entire system
- The enhancements include extra security products and MMSPs supporting incentives
- BlackBerry Limited (BB) is down 0.78 per cent and is trading at $7.61 per share as of 1:06 p.m. ET.
BlackBerry Limited (BB) has announced enhancements to its partner program helping Managed Security Service Providers (MSSPs) meet market demand.
The company stated it has increased its MSSP focus by launching new marketing incentives, a global hiring campaign to boost partner support, as well as tools and enablement resources to aid overall go-to-market efforts.
More specifically, BlackBerry stated it has designed the new features for the data collecting 24x7x365 Managed Extended Detection and Response (XDR) services. The company describes its Managed XDR as an application that optimizes threat detection, investigation, response, and hunting throughout a business’s entire system.
Other enhancements being launched include:
- New cybersecurity products and services available to MSSPs such as CylanceGUARD®, CylancePERSONATM, and CylanceGATEWAYTM.
- Increasing its channel team and seller compensation on MSSPs deals.
- The BlackBerry Cyber Security Administrator training geared towards MSSPs managing and troubleshooting UES products.
- Expanding its ‘Protect and Earn’ partner incentive program that rewards MSSPs for uncovering and closing net-new BlackBerry logos.
- New MSSP focused support for partner business development
Colleen McMillan, Vice President of Global Channel Sales at BlackBerry, commented on the news.
“Our top 20 MSSPs have grown more than 50 per cent year over year and demand for human threat experts is through the roof… BlackBerry is doubling down and increasing our focus on our MSSP partners to ensure they’re set up for success.”
BlackBerry Limited (BB) is down 0.78 per cent and is trading at $7.61 per share as of 1:06 p.m. ET.
