The global women’s sports market is expected to grow to US$1.4 billion by 2025. This alone is yielding higher returns than many male-dominated leagues.
Nicole Serino, director of credit research and insights at S&P Global Ratings, says this surge in investment is not only driving record-breaking attendance and viewership, but also delivering substantial returns for investors.
Which companies are seeing the benefit of this surge?
Nike Inc (NYSE:NKE) reported that its women’s product line grew by 20 per cent year-over-year, outpacing overall company growth.
Dick’s Sporting Goods (NYSE:DKS) has also seen a 15 per cent increase in sales, directly tied to women’s sports gear. This has contributed to a 10 per cent rise in its stock price over the past year.
Canadian Tire (TSX:CTC) launched the Women’s Sport Initiative, allocating 50 per cent of its sponsorship dollars to women’s professional sports by 2026. This will include a dedicated media fund to increase the visibility of women’s sports across various platforms.
And The National Women’s Soccer League also recently secured a US$240 million set of domestic media rights agreements. This will provide an unprecedented level of exposure to women’s pro soccer in the United States.
This is leading to substantial returns, with forecasts indicating continued upward momentum. As the investment landscape in women’s sports continues to evolve, it’s clear this is not just a trend, but a substantial market shift.
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