In the latest business of sports market update, we look at Toyota and Netflix’s involvement with the 2024 Paralympic Games, an NFL business headline recap including the new private equity investment opportunity and the Kelce brothers $100 million deal with Amazon’s Wondery for their “New Heights” podcast.

Travis Kelce is also winning hearts with his purchase of an ownership stake in a racehorse named Swift Delivery, in a nod to girlfriend Taylor Swift.

On the professional women’s soccer pitch, we recap The Vancouver Rise FC’s brand reveal, the Northern Super League’s salary cap numbers and review the leagues’ primary sponsors, with DoorDash and CIBC each up around 50 percent in one year.

The Paris Paralympic Games started this week and continue until Sept. 8. The Olympic Broadcast Services is expecting to surpass the 4.1 billion that tuned in for Tokyo and Rio Paralympics.

In Canada, CBC will continue its coverage, including a nightly Paralympic prime time show for the first time.

Toyota Motor (OTCPK:TOYOF) shares have seen an increase of nearly 100 percent in the past five years, so it’s worth noting the car company has been a worldwide Paralympic global partner since 2015.

Canadian Tire Corporation Ltd. (TSE: CTC.A) closed Friday at C$153.64 per share. From the start of the year, shares have climbed 7.48 per cent.

DoorDash Inc. (NDAQ:DASH) closed Friday at US$128.71 per share. In one year, its shares have surged 53.73 per cent.

Canadian Imperial Bank of Commerce (TSX:CM) closed Friday at C$78.76 per share. In one year, its shares have climbed 42.46 per cent.

Air Canada (TSX:AC) closed Friday at C$15.44 per share. In one year, its shares have dropped 33 per cent.

Want more business of sports? Check out, Loonie dogs, Ronaldo’s record, ‘NHL ’25’ cover and Auston Matthews, Telus esports and GameSquare’s boost.

Join the discussion: Find out what everybody’s saying about these stocks on the Canadian Tire Bullboard, CIBC Bullboad, DoorDash Bullboard, Air Canada Bullboad and the Toyota Bullboard. Also check out the rest of Stockhouse’s stock forums and message boards.

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