- Cineplex (TSX:CGX) is introducing Monday Surprise Premieres — mystery screenings of brand-new, unreleased films for just C$8.99 in theatres.
- Movie title revealed only when the lights go down; Cineclub members can use their free monthly ticket, and online bookings may include a C$1.50 fee.
- First screening happens Monday, November 10 at select theatres across Canada — tickets are on sale now
- Cineplex stock (TSX:CGX) opened trading at C$12.53
Canadian theatre chain, Cineplex (TSX:CGX) is flipping the script on traditional moviegoing with the launch of Monday Surprise Premieres, a new event offering audiences the thrill of discovering a major new release — without knowing the title until the lights go down.
Starting Monday, November 10, select Cineplex theatres across Canada will host exclusive mystery screenings of brand-new, unreleased films. The catch? No title, no trailer, no spoilers. Moviegoers will only learn what film they’re watching once the opening credits roll.
Via a media release, tickets are priced at C$8.99 for in-theatre purchases, significantly lower than the average ticket price of C$16. Online purchases are subject to a booking fee of up to C$1.50, though Scene+ members may pay a reduced fee. Cineclub members can use their free monthly ticket to attend the event, adding even more value for subscribers. All prices are subject to the usual taxes.
Cineplex promises that each Monday Surprise Premiere will feature a completely new film, not yet released to the public. While the title remains a mystery, the film’s rating will be available on Cineplex.com ahead of time, allowing guests to make informed decisions.
Tickets for the first screening are already on sale.
Cineplex Inc. is a household Canadian brand active in the film entertainment and content, amusement and leisure and media sectors. It operates more than 169 movie theatres and entertainment venues across the country.
Cineplex stock (TSX:CGX) opened trading 0.24 per cent lower at C$12.53. Since the year began, CGX stock has risen by more than 3 per cent.
Join the discussion: Find out what the Bullboards are saying about Cineplex, and check out Stockhouse’s stock forums and message boards.Stockhouse does not provide investment advice or recommendations. All investment decisions should be made based on your own research and consultation with a registered investment professional. The issuer is solely responsible for the accuracy of the information contained herein. For full disclaimer information, please click here.
