- Rick Rule, “We built this bank for self-actualized investors.”
- Accounts can be used to invest in areas such as real estate and franchises
- Borrow against gold with as little as $10K in collateral.
- Transact in 20+ global currencies
Thinking about a new bank but don’t see a massive difference between the options? Rick Rule, President and CEO of Rule Investment Media shares all the details on ‘Battle Bank’ – a revolutionary bank for a specific kind of client. The Digital-First Bank for Self-Directed Investors is aiming to offer a very different experience for clients.
“Battle Bank is built for the self-actualized customer,” says Rick Rule, co-founder of the new digital bank. “Someone who wants to take control of his or her financial future and select financial products for themselves rather than having them delivered by Wall Street or Bay Street.”
What Is Battle Bank?
Though technically an American chartered bank, Battle Bank has global ambitions—and one very unconventional setup.
“It’s an online bank, except for one tiny branch in Wisconsin, which we bought in order to obtain a national charter,” explains Rule. “For most customers, Battle Bank lives on your phone or your computer.”
If you’re not comfortable with digital banking, Rule has a clear message:
“There are lots of banks that specialize in the technologically challenged, and we would invite you to stay with those banks.”
Rule unapologetically explains the modern approach that stems from experience. Rule and his team previously built EverBank, growing it from zero to US$28 billion in assets and 270,000 customers before selling it.
One Account, 20+ Currencies
Battle Bank simplifies banking with a single high-yield money market account—no more juggling multiple deposit products with low or zero interest. This account allows users to write checks and access funds easily.
“Let’s say you’re a young female entrepreneur in Vancouver doing business in the U.S. You live in two currencies. You need to save in two currencies—and you need to transact without the ridiculous user fees Bay Street charges you,” Rule says.
With Battle Bank, customers can save and transact in over 20 global currencies fully online.
Gold as Collateral
Perhaps the most revolutionary offering: Battle Bank will issue margin loans backed by precious metals, including gold, silver, platinum, and palladium.
“Yes, you can go to the Royal Bank of Canada and borrow against your gold,” says Rule. “But you have to have $10 million of it. At Battle Bank, you can do it with $10,000.”
Rick Rule, CEO Rule Investment Media
Rule expresses that this democratizes what was once reserved for ultra-high-net-worth individuals.
But there’s one caveat:
“The collateral has to be in our custody, in your name,” he notes. “And it must be stored at Brinks or Loomis—vaults we trust and verify.”
Rick Rule, CEO Rule Investment Media
He adds that the gold just needs to be stored in a verified, segregated account.
“If our collateral is in your possession, it isn’t collateral,” Rule states. “We won’t lend against gold buried in your backyard.”
For Rule, who has taken on this project in his retirement. It is of core value to him to provide those that want to invest and self-actualize their own wealth a flexible and transparent way to accomplish financial goals without paying more money in fees that is necessary.
“Returning control over your retirement funds to you is truly revolutionary,” Rule concludes. “And that’s what we’re here to do.”
For more more Rick Rule? Check out Rick’s previous segment on the economy, critical minerals, “We’re in a New Era” as well as his advice on investment reads and Wise advice from ‘The Intelligent Investor‘.
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