- Bragg Gaming Group (TSX:BRAG) appointed Morten Tonnesen as COO and promoted Garrick Morris to EVP of global content, U.S. and Canada, as part of a drastic realignment
- The moves support Bragg’s plan to scale its high‑margin global content business, which grew 76 per cent in Q4‑2025 and 69 per cent for full‑year 2025
- Tonnesen will lead Bragg’s AI‑driven transformation toward 2027, while Morris will focus on expanding U.S. and global content, including new markets such as historical racing, live racing, and prediction segments
- Bragg Gaming Group stock (TSX:BRAG) last traded at C$2.32
Bragg Gaming Group (TSX:BRAG) announced two significant leadership changes aimed at advancing its global content strategy and accelerating its shift toward artificial intelligence–driven operations. The company has appointed Morten Tonnesen as chief operating officer and promoted Garrick Morris to executive vice president of global content, U.S. and Canada.
According to the iGaming technology and content company, these moves align with its plan to scale its high‑margin content business, which reported strong performance in 2025. Bragg’s global content segment grew 76 per cent year‑over‑year in the fourth quarter and 69 per cent for the full year. The company attributed this momentum in part to progress on its “Bragg AI Brain” initiative and its interest in emerging verticals, including historical racing, live racing, and prediction markets.
Bragg stated that the reorganization reflects the final stage of broader structural changes initiated in January 2026. The company noted that both Tonnesen and Morris bring extensive experience in the iGaming sector and believes they are positioned to support its goal of becoming a global B2B leader in content, engagement tools, and infrastructure.
Tonnesen to lead operational and AI transformation
As chief operating officer, Tonnesen will oversee operational efficiency improvements and guide the expansion of AI-driven processes across the company. Bragg has set targets to ensure that, by 2027, more than 90 per cent of new product launches include AI‑enhanced features and that over 75 per cent of internal workflows are supported by AI.
Tonnesen has more than 17 years of experience in iGaming, sports betting, and technology. His previous roles include chief growth officer at Xtremepush and Chief Commercial Officer at Shape Games, which was acquired by Kambi. Earlier in his career, he co‑founded BetWarrior and held multiple positions at PokerStars. He holds a Bachelor of Science in General Economics and a Master of Science in Strategy, Management, and Organisation from Copenhagen Business School.
In a statement, Tonnesen said his focus will include navigating regulatory complexities, addressing regional tax pressures, and supporting Bragg’s entry into new markets. He added that the company’s AI transformation will be central to managing its cost base and supporting EBITDA growth.
Morris to lead U.S. and global content strategy
Garrick Morris, who joined Bragg in 2024 as Senior Vice President Commercial for the U.S. and Canada, will now take on a broader role overseeing global content strategy. Morris has more than 15 years of iGaming leadership experience, including prior positions as Chief Operating Officer at Digital Gaming Corporation, Operations Manager at Microgaming, and IT Platforms Manager at Derivco. He holds a Bachelor of Economics from Stellenbosch University.
Since joining Bragg, Morris has helped deploy new games, expand Remote Gaming Server (RGS) distribution, and broaden adoption of the company’s Player Account Management platform in the U.S. market. He said his expanded role will focus on building on these gains and supporting Bragg’s planned entrance into Historical Racing, Live Racing, and Prediction markets.
Positioning for the next stage
Bragg stated that the combined expertise of Tonnesen and Morris is expected to support ongoing efforts to streamline internal processes, improve operational leverage, and advance the company toward net profitability. The company added that its expanded leadership structure places it in a competitive position to serve operators in converging sectors across iGaming, sports, and prediction‑based gaming.
About Bragg Gaming Group
Bragg Gaming is an iGaming content and platform technology solutions provider serving online and land-based gaming operators. The company is licensed, certified, or approved and operational in over 30 regulated iCasino markets globally.
Bragg Gaming Group stock (TSX:BRAG) last traded at C$2.32 and has lost around 63 per cent since this time last year.
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