- Chicago Blackhawks superstar Connor Bedard helped Lululemon Athletica (NDAQ:LULU) launch its new line of NHL fan apparel Tuesday.
- The Vancouver-based company announced the partnership with Fanatics for apparel that will be available Oct. 29.
- The new apparel line will begin with 11 NHL teams for the 2024-25 season and expand to all 32 NHL teams next season.
- Lululemon Athletica Inc. stock was up 0.52 per cent, trading at US$299.28 at 11:29 am.
Chicago Blackhawks superstar Connor Bedard helped Lululemon Athletica (NDAQ:LULU) launch its new line of NHL fan apparel Tuesday as the Vancouver-based company announced a partnership with Fanatics.
Lululemon will design and develop premium National Hockey League fan apparel that will be available Oct. 29 at select retail locations and digital storefronts.
The new apparel line will begin with 11 NHL teams for the 2024-25 season and expand to all 32 NHL teams next season.
Bedard, who is the reigning Calder Trophy winner as the NHL’s 2023-24 rookie of the year, was front and centre for the announcement and the collection’s creative campaign. Bedard, 19, is the face of the new generation of NHL stars, a generational talent and the first NHL player to join the Lululemon’s ambassador roster last year.
“As a proud lululemon ambassador and long-time fan of the brand, lululemon is my go-to gear for training, and an off-day,” Bedard said in a statement. “It’s exciting that lululemon is partnering with Fanatics and the NHL to introduce more fans to the brand.”
Other NHL players and their partners are also featured in the campaign to showcase the men’s and women’s collections, including John Tavares (Toronto Maple Leafs), Matty Beniers (Seattle Kraken), Dylan Larkin (Detroit Red Wings), Seth Jones (Chicago Blackhawks), Morgan Geekie (Boston Bruins) and Mark Stone (Vegas Golden Knights).
In addition to the above-mentioned teams, Lululemon’s debut season of apparel will include the Edmonton Oilers, Florida Panthers, Montreal Canadiens, New York Rangers and Vancouver Canucks.
“We’re big hockey fans here at Lululemon, and we know our guests are too,” Celeste Burgoyne, president, Americas and global guest innovation for Lululemon, said in a statement. “We’re thrilled to partner with Fanatics and the NHL to grow our presence in professional sports and introduce our high-quality performance and loungewear apparel to NHL fans around the league who share our love for the game.”
According to a news release, the initial product release will include some of lululemon’s most popular and iconic products across men’s and women’s categories, embellished with team marks, including the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bag.
Lululemon’s NHL line will be available at the Fanatics network of online sites throughout the United States and Canada, Lids stores and venues they operate, including the flagship NHL Shop NYC in New York City, and at participating team stores.
Lululemon Athletica Inc. is a technical athletic apparel, footwear, and accessories company for yoga, running, training, and most other activities, creating what it calls “transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all.”
Fanatics has been a longtime merchandise and e-commerce partner of the NHL, and this season marks its first of a 10-year deal as the league’s official outfitter of on-ice uniforms. Fanatics, a private company, is building a leading global digital sports platform by offering an integrated, personalized, and immersive fan experience across its businesses, which includes Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.
Lululemon Athletica Inc. (NDAQ:LULU) stock was up 0.52 per cent, trading at US$299.28 at 11:29 am.
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(Top image: Fanatics)