- Sports entertainment force Topgolf is taking its game to the virtual world as Topgolf Universe launches on Fortnite’s UEFN platform.
- GameSquare Holdings (NDAQ:GAME) subsidiary Zoned announced the collaboration that spins Topgolf into an immersive experience that combines sports, entertainment and gaming on Fortnite’s UEFN.
- Professional Fortnite players Bugha and Clix will launch the new UEFN map in a livestream to their combined 13.3 million Twitch subscribers
- Shares of GameSquare Holdings, Inc. are trading at US$0.88, and Topgolf Callaway Brands Corp. stock is trading at US$10.24.
Sports entertainment force Topgolf is taking its game to the virtual world as Topgolf Universe launches on Fortnite’s UEFN platform.
GameSquare Holdings, Inc. (NDAQ:GAME) marketing agency subsidiary, Zoned, announced the collaboration Tuesday that spins Topgolf’s popular driving range games into an immersive experience that combines sports, entertainment and gaming on Fortnite’s UEFN.
“For the first time, players can dive into a fully interactive version of the Topgolf experience-teeing off, racing and exploring-all within Fortnite’s expansive universe,” according to a news release.
“At Topgolf, we’re always seeking for ways to connect people through play, and our collaboration with Fortnite is the perfect way to bring the fun of Topgolf to the virtual world,” Geoff Cottrill, Topgolf chief brand officer, said in a statement. “This map is designed to deliver the same excitement and energy you experience at one of our venues. We can’t wait to see how players come together to enjoy the game in a whole new way!”
Professional Fortnite players Bugha and Clix will launch the new UEFN map in a livestream to their combined 13.3 million Twitch subscribers and invite players to join in to play. Bugha, Clix and notable Fortnite creators Nate Hill and Kazify, will further promote the map on their social platforms by offering an exclusive promotion codes CLIX, BUGHA, NATEHILL or KAZ to earn $15 off gameplay at all U.S. Topgolf locations. Topgolf will also offer the World Tour minigame competition winner the chance to receive a Topgolf Black Card, which grants free Topgolf gameplay for life.
Zoned, a full-service marketing agency dedicated to bridging the gap between gaming and pop culture, promotes the Topgolf-Fortnite convergence as redefining how brands can engage with their audience. Marketers can gain exposure on Fortnite’s Topgolf UEFN map, and players will get a “branded experience” blending “real-world excitement with the creativity and interactivity of the metaverse.”
“What we’ve created is a memorable, engaging experience for gamers by merging traditional sports with the digital world – authentically bringing Topgolf into players’ living rooms,” Carlos Tovar, president of Zoned, said in a statement. “At Zoned, we believe projects like this show the potential of immersive branded content and how it can deliver value for both brands and gamers alike.”
A Topgolf Callaway Brands Corp. (NYSE:MODG) brand, Topgolf has more than 100 outdoor venues around the world, industry-leading Toptracer technology, a mobile game and app.
GameSquare Holdings is an international gaming, esports and media company with roots in gaming and creator entertainment.
Shares of GameSquare Holdings, Inc. (NDAQ:GAME) are down 0.55 per cent, trading at US$0.88 as of 10:51 am ET.
Topgolf Callaway Brands Corp. (NYSE:MODG) stock is down 0.10 per cent, trading at US$10.24 as of 10:43 am ET.
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(Top photo of Topgolf Universe on Fortnite’s UEFN platform: GameSquare Holdings)