Rethink protein
In the ever-evolving world of nutritional supplements, protein remains a cornerstone for athletes and fitness enthusiasts alike.
The global supplement market, particularly whey protein, is valued at billions of dollars, with whey often hailed as the ultimate muscle builder. Protein is universally recognized as essential for muscle growth and recovery, making it a staple in the diets of those aiming to enhance their physical performance. But most people aren’t able to get the most out of their protein intake … until now.
Promino Nutritional Sciences: A focus on muscle health
Promino Nutritional Sciences Inc. (CSE:MUSL) is at the forefront of this market with a portfolio dedicated to muscle health.
The company is the exclusive licensor of the patent for the global mass consumer and sports nutrition markets.
Their flagship product, Rejuvenate Muscle Activator™, is a patented formulation clinically proven to aid in the building, rebuilding, restoration and rejuvenation of natural muscle mass. Promino also offers an elite performance supplement, also named Promino®, designed for professional and amateur athletes to accelerate muscle recovery, build strength and speed up recovery from injuries.
These products are aimed at creating the most effective protein supplement available, with each aimed to a specific audience.
Promino is currently available on store shelves as a powdered drink, and the team is on the cusp of launching a ready-to-drink version in the new year that is positioned to take out whey protein beverages, which is a business on track to be valued at US$3.8 billion by 2032 in North America. This company believes it can capture a significant portion of this market with a far superior product.
The company’s key patent is the result of more than 20 years of research and funding of more than US$20 million from the University of Arkansas. It was developed through 25-plus clinical trials led by Robert R. Wolfe, Ph.D., a professor at University of Arkansas for Medical Sciences in the department of Geriatrics, College of Medicine.
The power of Rejuvenate Muscle Activator
One of the standout features of Rejuvenate is its efficiency.
A single 3.6-gram serving delivers the muscle-building power equivalent to 40 grams of whey protein, without the added calories, fillers, sugars, fats and dairy. The initial research for this blend was funded by NASA to find the most efficient supplement for astronauts to retain muscle mass to support the Mars Mission. Subsequent research has demonstrated its benefits for faster muscle recovery in burn victims and patients undergoing major surgical procedures.
On a gram-per-gram basis, Rejuvenate has been shown to increase muscle protein 11X more effectively than whey protein, improve muscle tone, and combat age-related muscle loss.
Promino’s blends are also vegetarian and vegan friendly.
Clinical validation
A recent clinical study confirmed that a single serving of Rejuvenate Muscle Activator produces the same muscle protein synthesis as 13 times bigger serving of whey protein. This breakthrough points to the product’s potential to revolutionize muscle health supplements.
In an exclusive interview with the Market Online’s “The Watchlist,” CEO Vito Sanzone explained that when people track their protein intake, be it powder or their food content, they often measure it in a currency of grams per day or per meal.
“This precise blend that can motor right to the digestive tract and instantly start muscle protein synthesis; and nothing is faster, nothing is more soluble, nothing is more bioavailable than this patented product. That includes steak, whey protein, eggs, everything,” Sanzone said. “We are about three times more effective at digestion than anything else and that’s where the magic happens – dietary protein, which is what you eat. Let’s say you have a steak, by the time your body finishes digesting all that, very little of that protein, and very much in the wrong proportion, gets used by the body. It’s a constant battle to get these essential amino acids into the body to produce muscle protein synthesis, and that’s where the whole game happens that’s where muscle repair, muscle retention and muscle building happen.”
Click the video below to watch the interview in full.
What does this mean for Promino?
Sanzone elaborated on this, saying it makes the company the most efficient muscle building supplement on Earth, bar none.
“Essential amino acids must be ingested either via food or supplement food, which is an incomplete way to get them,” he said. “Few people eat enough in today’s diet, which is hyper-processed foods, (or eat a) full number of amino acids, essential amino acids needed to trigger muscle protein synthesis. So it’s a constant game of catch-up. You can’t get enough, so this supplement is like flooding the gates of your digestive system with this essential amino acid blend in the precise dose needed to trigger that muscle growth. And that’s what people are looking for muscle help; it is the key to life and it’s the key to longevity, muscle health, your bones, your energy.”
Strategic growth and market expansion
Promino’s growth strategy includes a significant agreement with the licensor of the patented muscle health blend used in Rejuvenate Muscle Activator and Promino products.
This agreement grants Promino exclusive international rights for the ready-to-drink market and strengthens the terms for their powdered supplement business. The company signed the agreement back in September and is required to invest US$1 million to support the production and marketing of the ready-to-drink launch by March 5, 2025.
The debut of Rejuvenate Muscle Activator ready-to-drink products is slated for Q2 2025, citing demand from key grocery and pharmacy chains in the United States and Canada.
“Securing exclusivity in all desired markets for the ready-to-drink category and strengthening the current powder product terms mark major milestones in our growth plan,” Sanzone said in a media release about this news.
The company has also initiated a preclinical trial to demonstrate the effectiveness of its patented intellectual property for retaining muscle mass in cancer patients undergoing aggressive chemotherapy treatment.
Leadership
The company is led by CEO Sanzone, who brings extensive experience in the health, wellness and fitness industry. He has held executive roles in three performance nutrition mergers and acquisitions worth a combined US$1 billion. He is known for his successful turnaround of Iovate Health Sciences, MHP and Complete Nutrition, as well as for leveraging consumer analytics to increase the success rate of product launches. Sanzone’s media experience also includes roles at CBS Television and Weider Publications.
“I’ve run 10 of the biggest brands in whey protein over the last 15 years, billions of dollars of sales of whey protein. I made a living on whey protein when I was introduced to this test product a couple of years ago. I started taking it, and I swear it’s the most amazing thing I’ve ever had,” he said in “The Watchlist” interview. “Muscle without even exercise, it builds muscle mass, so it is phenomenal. I gave it to many pro athletes that I know, and we’ve got many of them on it and many of them have joined the company because they’re convinced this is something special.”
Celebrity endorsements
Promino has garnered attention from sports celebrities such as former NHL goaltender Kirk McLean and former baseball star Jose Bautista. Bautista, in particular, exemplifies an athlete who continues to perform at a high level despite the challenges of maintaining muscle growth with age while retired.
“Guys like ‘Captain’ Kirk,’ (he’s) obviously not playing anymore, but he’s in the locker room and skating with the guys all the time. He’s like the Vancouver Canucks ambassador, right? He’s one of the more proactive guys on this product. He gets it in everybody’s hands,” Sanzone said in a one-on-one interview with The Market Online.
One of the top endorsements comes from the Jack Eichel, captain of the NHL’s Vegas Golden Knights, who came back from major surgery and won a Stanley Cup.
“I’m all-in with Promino because I think it can become a game-changing product that helps enhance performance and recovery,” he said on a review on the company’s website. “Promino is ideal for athletes, and they’ve been a difference-maker for me. In 2021, at age 24, I became the first active NHL player to undergo artificial disk replacement. At that time, my personal training team and doctors introduced me to a number of sports nutrition products that helped speed this recovery. With this experience, I can confidently say Promino’s products are the most effective and best-tasting products I’ve ever used.”
The investment corner
Promino Nutritional Sciences Inc. presents a compelling opportunity for investors offering products for anyone, be they people who work out regularly, or work at a desk at home all day, young people looking to build muscle mass or an older generation who wants to mitigate muscle loss.
With a strong product portfolio, strategic growth initiatives, and endorsements from high-profile athletes, the company is well-positioned in the growing supplement market.
Investors should consider conducting deeper due diligence on Promino, given its innovative approach and potential for significant market impact.
Promino can be purchased at drinkpromino.com and Rejuvenate at rejuvenatemuscle.com. To find more about the company, visit Promino’s corporate presentation.
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This is sponsored content issued on behalf of Promino Nutritional Sciences Inc., please see the full disclaimer here.
