- NorthStar Gaming Holdings Inc. (TSXV:BET) on Tuesday launched “Sports Insights 2.0,” a set of enhancements and new features across all NorthStar Bets online and mobile betting platforms.
- NorthStar Bets has been rolling out changes to Sports Insights since February in an attempt to differentiate itself from its rivals in Canada.
- Sports Insights’ content offers analysis of upcoming events, betting strategies, predictions and tips.
- NorthStar Gaming Holdings Inc. stock was unchanged, trading at C$0.04 at 10:40 am.
NorthStar Gaming Holdings Inc. (TSXV:BET) on Tuesday launched “Sports Insights 2.0,” a set of enhancements and new features across all NorthStar Bets online and mobile betting platforms.
In the highly competitive online sports betting and i-gaming market, NorthStar Bets has been rolling out changes to Sports Insights since February in an attempt to differentiate itself from its rivals in Canada.
“A key pillar of Sports Insights’ content offering is analysis of upcoming events, betting strategies, predictions and tips, with original articles produced daily by the company’s in-house team of sports writers,” according to NorthStar Gaming’s news release.
Highlights of new upgrades, features and tools introduced for Sports Insights 2.0 include:
- A redesigned home page offering an improved user experience, a three-story rotating carousel showcasing the most important content, articles grouped by topic (MLB, NFL, casino, etc.) and a “Live Now” strip promoting live betting markets and other promotional priorities.
- More casino content, including tips, strategies, game reviews and casino lifestyle articles.
- A comprehensive suite of team and player statistics for major league sports including football, baseball, hockey, and basketball.
- Enhanced coverage of popular betting sports such as soccer, NCAA football and CFL.
- Injury and player news feeds for NFL, MLB, NBA and NHL from industry leader RotoWire.
“Sports Insights 2.0 has been a major focus for our team this year and we are thrilled to share these new features with our customers,” Michael Moskowitz, chairman and CEO of NorthStar Gaming, said in a statement. “Players have told us they place a high value on the ability to access quality, in-depth stats and information seamlessly within our betting environment. This differentiates us from competing platforms that continue to require players to use multiple apps to access the same information. The added content should keep our players engaged and help them make informed betting decisions.”
NorthStar Gaming cites Sports Insights as a valuable driver of player engagement and betting activity because many players are reading articles and researching statistics and injury news before placing their bets. According to NorthStar’s data for July through September, frequent Sports Insights visitors generate 118 per cent higher average deposits, 58 per cent higher average casino turnover and 110 per cent higher average sports turnover compared with non-readers.
With Sports Insights 2.0 launched, Northstar Gaming stated it “will continue to make incremental enhancements to Sports Insights based on ongoing user feedback and an evolving product roadmap.”
Online sports betting revenue in Canada is expected to reach C$1.35 billion in 2024, according to Statista. The same report projects an annual compound annual growth rate of 8.52 per cent over the next five years with projected revenue of C$2.04 billion in 2029.
It will be a daunting task for NorthStar Bets to grow market share as it goes up against the deep pockets of industry behemoths such as FanDuel and DraftKings. NorthStar Gaming’s market cap is C$8.2 million compared with FanDuel parent Flutter Entertainment’s US$42.01 billion and DraftKing’s US$33.33 billion, for example.
NorthStar Gaming Holdings Inc. owns and operates NorthStar Bets, a Canadian-born casino and sportsbook platform that delivers a premium, distinctly local gaming experience.
NorthStar Gaming Holdings Inc. (TSXV:BET) stock was unchanged, trading at C$0.04 at 10:40 am Tuesday.
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(Top image of NorthStar Bets Sports Insights page: NorthStar Bets screenshot)
