- Scotiabank (TSX:BNS; NYSE:BNS) is throwing its support behind women’s soccer by becoming an official and founding partner of the CONCACAF W Champions Cup.
- The first women’s continental football club competition in the North American, Caribbean and Central American region is now in the group stages.
- Scotiabank has been partnering with CONCACAF in the region for 10 years.
- Bank of Nova Scotia (TSX:BNS) stock was up 0.94 per cent, closing at $72.18. Friday.
Scotiabank (TSX:BNS; NYSE:BNS) is throwing its support behind women’s soccer by becoming an official and founding partner of the CONCACAF W Champions Cup.
The first women’s continental football club competition in the North American, Caribbean and Central American region is now in the group stages. The 2024 tournament has 11 teams from CONCACAF’s member associations, including Vancouver Whitecaps FC of League1 BC.
“Building on our 10-year partnership with CONCACAF, we are proud to be a founding partner of the CONCACAF W Champions Cup and to fuel the passion for women’s soccer in this country, inspiring fans and future athletes globally,” Laura Curtis Ferrera, senior vice president and chief marketing officer, Scotiabank, said in a news release Friday. “Women’s soccer is rapidly growing across the Americas, and so is its fanbase. We are thrilled to be a part of this movement and to partner with CONCACAF to deliver amazing experiences throughout the tournament as some of the world’s best soccer players strive to qualify for the FIFA Women’s Club World Cup.”
The tournament is the sole path for CONCACAF region clubs to qualify for the new FIFA Women’s Club World Cup, which is scheduled to take place in 2026.
This year’s CONCACAF W Champions Cup began in August and will run until May 2025, when the four semifinalists will play in a centralized location until the first W Champions Cup Champion is crowned.
According to its news release, Scotiabank’s support for the tournament and its partnership with CONCACAF is part of the bank’s efforts to grow the sport across the Americas and level the playing field by promoting a more inclusive football ecosystem. The W Champions Cup tournament builds on CONCACAF W women’s football strategy, which was launched in 2019 with the goal of providing opportunities for women and girls at all levels of the sport.
“This year’s launch of the inaugural CONCACAF W Champions Cup was a very exciting next step in our journey of developing all aspects of women’s football in our region,” Philippe Maggio, CONCACAF general secretary, said in a statement. “We have made significant progress in the growth of the women’s game and, while there remains much more work to do, the development of leagues and clubs, and the opportunity for the top teams in our region to compete to be the CONCACAF club champion, is a very important step in our strategy.”
About Scotiabank
Scotiabank, aka Bank of Nova Scotia, provides clients a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. The bank operates in the Americas and has assets of approximately $1.4 trillion as of July 31.
About CONCACAF
The Confederation of North, Central America, and Caribbean Association Football is one of FIFA’s six continental confederations, servicing 41 member associations, from Canada in the north to Guyana, Suriname, and French Guiana in the south.
Bank of Nova Scotia (TSX:BNS) stock was up 0.94 per cent, closing at $72.18. Friday.
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(Top image: CONCACAF)