• More than half of the expected revenue from Valentine’s Day 2024 ($25.8 billion) was for gifts on significant others ($17.3 billion)
  • Gifting stocks can be a great way to give a give that is personalized and thoughtful
  • Evan Gappelberg, CEO of ARway.ai and Nextech3D.ai, says “If you give stock it can be paying dividends for many many years and decades to come.”
  • Stocks that pay dividends (bank stocks such as Toronto Dominion, Royal Bank of Canada or Scotiabank) keep on giving during your relationship.

‘Money can’t buy love, but it can improve your bargaining position’

In the 1500s, English playwright and poet Christopher Marlowe authored the phrase, “Money can’t buy love, but it improves your bargaining position.” 

Holidays are economy boosters and February brings in its fair share because of Valentine’s Day. This year, according to the National Retail Federation, the holiday of love is higher than the Super Bowl in total spending. The Super Bowl is expected to bring in $17.3 billion while Valentine’s Day is estimated at $25.8 billion, with $14 billion spent on gifts for significant others. 

CEO of ARway.ai and Nextech3D.ai, Evan Gappleberg says it best, “If you think about giving a bouquet of roses or a box of chocolates, it’s also sweet but short-lived. If you give stock, it can be paying dividends for many, many years and decades to come. … If the stock goes up, that’s a lot of love.”

For the chance to secure a brighter and wealthier future when giving gifts, here are seven ways to find love in the stock market.

7 ways to find love in the stock market

  1. Buy something they love to show it’s the thought that matters. If your “other” is sporty, give sports-based stocks like Nike or Lululemon. If they’re jewelry lovers, Tiffany & Co., Movado. If they have a child-hood Disney hero – Disney. Or if they’re looking to be more reflective in the coming year – Calm.
  2. Buy ‘romantic stocks‘ like La Senza or stocks with the symbol “LOVE” in its ticker, Lovesac (NASDAQ:LOVE)
  3. Make it a “together” activity – something you can check on and watch.
  4. The stock market teaches patience and like love, it can grow over time. Check out tech stocks such as Microsoft or Nvidia.
  5. Stocks can keep appreciating and be the gift that keeps on giving during your relationship. Try bank stocks that pay dividends such as Toronto Dominion, Royal Bank of Canada or Scotiabank.
  6. Even though true love is beyond any monetary value, a stock can be a treasure to hold and grow with your relationship. After its recent partnering with Apple Vision Pro, ARway.ai is one to look at with a lower buy-in and higher upside potential.
  7. Give the gift of self-love. Buy yourself a stock that you have always wanted.

And just for fun … Spangler Candy, a privately owned fourth-generation family candy maker in the United States since 1906 released, “Sweethearts Situationships” this year and sold out. This might be a company to put on your radar as we head into 2025.

As well, check out, “What is a Valentine’s Rally?” to learn about this non-scientific indicator that points to an increase in stock buying over the Feb. 11-14 time span.

The material provided in this article is for information only and should not be treated as investment advice. For full disclaimer information, please click here.

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