Del Taco catering relaunch adds taco salads and moves ordering to its website
Del Taco (NYSE: JACK) said it will expand and relaunch its catering business starting Thursday, Sept. 3, moving catering ordering to a first-party experience on its website and adding Taco Salads to the catering menu as part of its Project Del Sunrise strategy initiative.
Del Taco News: Key Takeaways
- Catering relaunch begins Thursday, Sept. 3, with ordering available directly at www.deltaco.com/catering.
- Del Taco is shifting from a third-party ordering platform to a first-party ordering experience on its own website.
- The catering menu is expanding to include Taco Salads, alongside existing taco and burrito offerings.
- Del Taco said the change provides operators new back-of-house tools to manage and deploy catering orders.
- The company said additional catering enhancements are planned, including updated packaging, promotions and advertising.
What happened?
Del Taco said it is relaunching its catering channel with a revised ordering flow and an expanded menu. The company said guests will now be able to browse and place catering orders through the Del Taco website rather than being redirected to a third-party platform.
The updated catering menu includes individual meals and larger-format group options, including Individual Meals featuring tacos, Epic Burritos or Taco Salads; Burrito Boxes with Classic or Epic Burritos; and a buffet-style Taco Kit with a choice of proteins. Del Taco said Taco Salads will be available with Seasoned Beef, Grilled Chicken or Carne Asada Steak.
The company framed the initiative as a milestone under Project Del Sunrise, which it previously announced as a strategic roadmap intended to strengthen restaurant performance and expand guest occasions.
Company Commentary
“Our menu works extremely well for group orders, and our catering relaunch supports an improved sales channel for our restaurants and franchise partners, while creating a significant opportunity to be part of occasions where Del Taco has historically had a limited presence,” said Ulyses Camacho, Chief Transformational Officer of Del Taco. “Catering was one of several key areas identified as part of Project Del Sunrise, and this relaunch is another example of turning strategy into action.”
“Project Del Sunrise was initiated to find new avenues to grow the business and give guests more reasons to choose Del Taco,” Camacho added. “Catering is another important piece of that strategy, allowing us to bring the Del Taco experience into more moments that bring people together.”
Why this matters for investors
The relaunch indicates Del Taco is investing in its catering channel by taking ordering in-house and expanding menu options for group occasions. Moving from a third-party platform to a first-party website experience could give the company and its restaurant operators more direct control over the customer relationship and ordering workflow, while the company’s planned follow-on steps (packaging updates, promotions and advertising) suggest further development of the channel.
