- Cizzle Brands (Cboe Canada: CZZL) announced the launch of its flagship product, Cwench Hydration, in supermarkets operated under the Metro banner in Ontario
- This expansion marks a significant milestone for the brand as it enters the Canadian large-chain grocery market segment for the first time.
- Cwench Hydration mix packets, sold in a 10-count format, will be available in the pharmacy sections of 47 Metro supermarkets by the end of January 2025
- Cizzle Brands Corp. (Cboe Canada: CZZL) opened trading at $0.32
Cizzle Brands (Cboe Canada: CZZL) has announced the launch of its flagship product, Cwench Hydration, in supermarkets operated under the Metro banner in Ontario. This expansion marks a significant milestone for the brand as it enters the Canadian large-chain grocery market segment for the first time.
Launch details:
- Availability: Cwench Hydration mix packets, sold in a 10-count format, will be available in the pharmacy sections of 47 Metro supermarkets by the end of January 2025.
- Retail footprint: This launch complements Cwench Hydration’s existing presence in major Canadian chain retailers, including Sport Chek, Canadian Tire, and Source for Sports. Following this launch, Cwench Hydration will be sold in more than 1,300 points of sale across Canada, the United States, and Europe.
Market impact
The introduction of Cwench Hydration in Metro’s Ontario supermarkets is expected to bolster mainstream adoption of the product. Cizzle Brands anticipates that this entry into the large-chain grocery market will significantly enhance the visibility and accessibility of Cwench Hydration products.
Marketing and support
To drive visibility and improve conversion rates, Cizzle Brands will collaborate with Metro to provide training resources and materials for employees. Additionally, Cizzle Brands plans to offer ancillary marketing support to promote awareness of Cwench Hydration’s availability in Metro supermarkets.
Metro’s reach
As of September 28, 2024, Metro operates 995 stores primarily in Ontario and Québec under various banners, including Metro, Metro Plus, Food Basics, and Super C.
Leadership commentary
“Here in Ontario, Metro is one of the most recognized names in the grocery category, and so we are very pleased that Metro is beginning to stock Cwench Hydration products in its Ontario stores so shortly after we first launched the brand,” Cizzle Brands chairman and CEO, John Celenza, commented in a media statement. “Our objective is to turn Cwench Hydration into a household name that is recognized as a better hydration option for athletes of all ages, and we believe that availability at Metro supermarkets will be a key step towards that. We look forward to working together to make this new-found partnership a productive and fruitful long-term business relationship.”
This launch intends to strengthen Cwench Hydration’s market presence and drive growth for Cizzle Brands Corp. in the competitive hydration product market. Cizzle Brands launched Cwench Hydration in May of 2024, a sports nutrition beverage that is now carried in more than 1,200 stores in Canada, the United States, and Europe.
Cizzle Brands Corp. (Cboe Canada: CZZL) opened trading at $0.32.
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(Top image via Cizzle Brands Corp.)
