- Jones Soda (CSE:JSDA) announced that its strategic growth strategy focusing on key new beverage segments is successfully increasing its sales and distribution network
- In Q1 2025 alone, the company secured two new direct store delivery partners servicing major retailers, significantly enlarging Jones’ market footprint and generating substantial incremental sales
- Jones Soda Co.’s diversification of its product portfolio has attracted new distribution partners
- Jones Soda stock (CSE:JSDA) last traded at $0.30
Jones Soda (CSE:JSDA) announced that its strategic growth strategy focusing on key new beverage segments is successfully increasing its sales and distribution network. In Q1 2025 alone, the company secured two new direct store delivery partners servicing major retailers, significantly enlarging Jones’ market footprint and generating substantial incremental sales.
In the direct delivery business segment, which represents 31 per cent of the company’s total gross revenue, Jones has expanded its distribution network from 75 partners to 81 over the past 15 months. These new relationships are enhancing the company’s penetration in key national and regional retailers, including Kroger, Albertson-Safeway banners, Meijer, HyVee, Publix, Wakefern-Shoprite, and others across 37 states.
The broadliner business segment, accounting for 9 per cent of Jones’ total gross revenue, saw the establishment of a new partnership with DOT Foods in 2024. This partnership aims to grow Jones’ foodservice channel and increase regional grocery and mass channel penetration. As a result, Jones’ five broadline distributors generated a 198 per cent gross revenue increase in 2024 and are trending at a 128 per cent increase in Q1 2025 compared to Q1 2024.
In the hemp-derived business segment, which involves specialty distributors and represents 11 per cent of Jones’ total gross revenue, the company has signed 32 distribution partners since launching its Mary Jones Hemp Delta-9 line in January 2024. This line provides a legal alternative to regulated cannabis-infused products. Four new partners were signed in Q1 2025 to support expanding distribution, including two new states. The hemp channel is currently trending at a 281 per cent gross revenue increase in Q1 2025 compared to Q1 2024.
Jones Soda Co.’s diversification of its product portfolio has attracted new distribution partners. Notable new product lines include Pop Jones, a collection of 30-calorie functional prebiotic sodas; Fiesta Jones, a line targeting convenience store customers with Latin-influenced flavors; Spiked Jones, hard craft sodas made with Jones’ pure cane sugar soda flavors; and Zero Cola, the first of a series of three zero-calorie sodas scheduled to launch this year.
“All of the product development work we’ve done to grow the business by taking advantage of changing consumer tastes and emerging beverage segments is paying off by helping us attract new distribution partners while also adding value for our current distributors,” Jones Soda’s CEO, Scott Harvey, said in a news release. “These achievements are already translating into increased sales and helping us meet our goal of establishing a profitable growth path for the Jones brand.”
With its headquarters out of Seattle, Washington, Jones Soda is a craft soda manufacturer with its Mary Jones subsidiary focused on distributing cannabis products.
The company’s mainstream soda line is sold across North America in glass bottles and cans as well as fountain and slush machines in traditional beverage outlets and restaurants.
Jones Soda stock (CSE:JSDA) last traded at $0.30.
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(Top photo: Jones Soda.)
