- Vertiqal Studios (TSX:VRTS) signed a content partnership agreement with the National Football League
- Vertiqal Studios owns North America’s largest gaming and lifestyle network on social media, including more than 200 million followers across more than 200 channels
- Vertiqal Studios stock last traded at C$0.025 and has added 25 per cent year-over-year
Vertiqal Studios (TSX:VRTS) signed a social media partnership agreement with the National Football League (NFL), which will see Vertiqal use NFL content, including game highlights and news clips, for a new series hosted by top video gaming creators.
Content under the partnership will run on Vertiqal’s owned and operated TikTok, Snapchat, Instagram, X and YouTube channels, opening new advertising and audience integration opportunities.
According to Tuesday’s news release, the partnership intends to “bring NFL storytelling into the endemic digital environments where Gen Z and Millennial audiences consume content daily, helping to further extend the league’s reach beyond traditional sports programming.”
From Vertiqal’s perspective, the release continues, “the agreement represents a major milestone in its evolution as a cross-platform powerhouse capable of producing content that spans sports, gaming, and lifestyle.”
The news follows Vertiqal’s onboarding of Globacor as a strategic advisor to unlock growth in line with shareholder value.
Management commentary
“The NFL is one of the most influential sports leagues in the world, and Vertiqal operates one of the largest gaming and lifestyle networks in North America. In this unique partnership, we’re creating content where fans, gamers and sponsors all intersect,” Jon Dwyer, Vertiqal Studios’ chairman and chief executive officer, said in a statement. “The gaming social sphere is a mosaic of demographics that reach every pocket of young America. This partnership is about meeting audiences where they live; creating content series that feel authentic to their culture and opening the door for advertisers to reach Gen Z and Millennial audiences in new ways.”
“We’re excited to partner with Vertiqal Studios as the NFL continues to expand the ways we connect with fans. Vertiqal’s expertise in the media space helps us extend the reach of NFL content while driving excitement for younger and digitally native audiences. This collaboration enhances how we bring the energy of the NFL to fans across platforms, while providing even more opportunities for our sponsors to engage with new communities,” added Kevin Rodin, media strategy and business development for the NFL.
About Vertiqal Studios
Vertiqal Studios owns North America’s largest gaming and lifestyle network on social media, including more than 200 million followers across more than 200 channels.
Vertiqal Studios stock (TSX:VRTS) opened unchanged trading at C$0.025 as of 9:34 am ET. The stock has added 25 per cent year-over-year.
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