- SuperBuzz (TSXV:SPZ) has launched a new marketing technology platform that helps content creators recover traffic lost to Google’s AI Overviews feature, which has been criticized for reducing click-through rates to third-party websites
- SuperBuzz is an artificial intelligence (AI) company specializing in marketing technology
- SuperBuzz stock has added 102.50 per cent year-over-year
SuperBuzz (TSXV:SPZ), a provider of AI-driven marketing solutions, has launched a new technology platform that helps content creators recover traffic lost to Google’s AI Overviews feature, which has been criticized for reducing click-through rates to third-party websites.
This content has been prepared as part of a partnership with SuperBuzz Inc., and is intended for informational purposes only.
The company hopes to stave off what Wednesday’s news release describes as “a growing threat to digital media businesses that rely on organic search” with a comprehensive AI platform that blends machine learning, GPT-4o integration and behavioral analytics to optimize content performance at every opportunity. This includes writing that “outperforms AI summaries in emotional appeal and user engagement, two key drivers of click-through rates.”
“Our platform is uniquely positioned to help publishers adapt to a world where traditional SEO is being disrupted,” Liran Brenner, SuperBuzz’s chief executive officer, said in a statement. “We believe compelling, real-time content that resonates on an emotional level is now critical to regaining audience attention – and SuperBuzz is built to deliver exactly that.”
The platform ensures this emotional resonance by monitoring search results and trending topics, as well as tailoring recommendations to each user on a personalized level, keeping clients dynamically at the ready to reach their target audiences in a time-sensitive fashion. This, in turn, fosters a reduction in bounce rates and longer session times, both key contributors to Google search rankings.
SuperBuzz ties its new offering together with automatic syndication across email and social media, maximizing brand reach and encouraging secular growth independent from fluctuations in search engine traffic.
The competing solution to Google’s AI Overviews complements the company’s broader AI suite and its process-enhancing focus, aiming to simplify the user experience, advance the nature of digital interaction and better meet business needs.
About SuperBuzz
SuperBuzz is an artificial intelligence (AI) company specializing in marketing technology.
SuperBuzz stock (TSXV:SPZ) last traded at C$0.40. The stock has added 102.50 per cent year-over-year.
Join the discussion: Find out what investors are saying about this AI technology stock on the SuperBuzz Inc. Bullboard and make sure to explore the rest of Stockhouse’s stock forums and message boards.
Stockhouse does not provide investment advice or recommendations. All investment decisions should be made based on your own research and consultation with a registered investment professional. The issuer is solely responsible for the accuracy of the information contained herein. For full disclaimer information, please click here.
