Connor Bedard, John Tavares and Matty Beniers model Lululemon's new Fanatics partnered NHL apparel.

Connor Bedard helps Lululemon launch NHL apparel line

Blackhawks star Connor Bedard helps Lululemon Athletica (NDAQ:LULU) launch its new line of NHL fan apparel in a partnership with Fanatics.
CONCACAF W Champions Cup logo.

Scotiabank backs women’s soccer with W Champions Cup partnership

Scotiabank (TSX:BNS) throws its support behind women's soccer by becoming an official and founding partner of the CONCACAF W Champions Cup.
NorthStar Bets Sports Insights page

NorthStar Bets revamps its Sports Insights in pursuit of market edge

NorthStar Gaming Holdings (TSXV:BET) launches "Sports Insights 2.0" enhancements across NorthStar Bets online and mobile betting platforms.
EA Sports FC 25

Global football stars and legends help launch ‘EA Sports FC 25’

Electronic Arts Inc. (NDAQ:EA) released its "EA Sports FC 25" video game on Friday with splashy, star-studded events around the world.
Topgolf Universe on Fortnite

GameSquare’s Zoned unveils Topgolf collaboration with Fortnite

Sports entertainment force Topgolf is taking its game to the virtual world as Topgolf Universe launches on Fortnite's UEFN platform.
Ottawa Senators road jersey Calian road jersey patch.

Calian Group signs on as Ottawa Senators’ road jersey sponsor

Calian Group Ltd. (TSX:CGY) signs a multi-year partnership agreement to become the first road jersey sponsor of the NHL's Ottawa Senators.
TV remote in hand with selective focus TV background.

Prime Video in Canada adds TSN to its channels options

Canadian sports network TSN is now available on Amazon's Prime Video channels in Canada, BCE Inc.'s (TSX:BCE) Bell Media announced Friday.
Jack, Quinn and Luke Hughes pose for EA Sports "NHL 25" game

Hughes brothers team up for EA Sports ‘NHL 25’ cover

Quinn Hughes, Jack Hughes and Luke Hughes were named as cover athletes for Electronic Arts' (NDAQ:EA) upcoming EA Sports "NHL 25" video game.
Alinghi Red Bull Racing's BoatOne

Bombardier joins forces with Alinghi Red Bull Racing

Bombardier (TSX:BBD.A) partners with Alinghi Red Bull Racing as an official supplier just in time for the 37th America's Cup later this month.
NFL 4 The Fans Live logo

GameSquare and NFL unveil NFL 4 The Fans Live creator series

GameSquare Holdings (NDAQ:GAME) unveils "NFL 4 The Fans Live," blending football fandom with interactive gaming and creator-driven content.
EA SPORTS College Football 25

EA kicks off ‘College Football 25’ with many new features

Electronic Arts (NDAQ:EA) officially kicks off the release of EA Sports' "College Football 25" worldwide on Friday.
Canada Basketball X Airestech logos across a darkened image of a basketball arena

Aires Tech partners with Canada Basketball on EMF protection

Canada Basketball is partnering with Aires Tech (CSE:WIFI; OTCQB:AAIRF) to raise awareness about electromagnetic frequency protection.